Social media is a powerful tool for companies to connect with their customers and promote their content. It also provides an opportunity for businesses to collect data about their audience and what they are interested in. Social media has become a very public space with the rise of platforms such as YouTube and Instagram, where users can announce their creative endeavors. The platform allows marketers to identify influencers and potential customers, leading to
higher levels of engagement and an increase in ROI. However, determining who should be considered an influencer is not as easy as it may seem. It’s also a place where people like to talk about their personal lives and share information. As a result, social media has been used as a support tool for people who can target more clients for their business.